Ethical chic : the inside story of the companies we think we love /
Hawthorne, Fran.
Ethical chic : the inside story of the companies we think we love / Fran Hawthorne. - Boston : Beacon Press, 2012. - xxvi, 181 p. ; 24 cm.
Includes bibliographical references (p. 171-181).
Introduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality.
0807000949 (alk. paper) 9780807000946 (alk. paper)
2011048739
Brand loyalty--United States--Case studies.
Business ethics--United States--Case studies.
Corporate image--United States--Case studies.
Corporations--Moral and ethical aspects--United States--Case studies.
Social responsibility of business--United States--Case studies.
Ethical chic : the inside story of the companies we think we love / Fran Hawthorne. - Boston : Beacon Press, 2012. - xxvi, 181 p. ; 24 cm.
Includes bibliographical references (p. 171-181).
Introduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality.
0807000949 (alk. paper) 9780807000946 (alk. paper)
2011048739
Brand loyalty--United States--Case studies.
Business ethics--United States--Case studies.
Corporate image--United States--Case studies.
Corporations--Moral and ethical aspects--United States--Case studies.
Social responsibility of business--United States--Case studies.