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Ethical chic : the inside story of the companies we think we love / Fran Hawthorne.
Material type:
TextPublication details: Boston : Beacon Press, 2012. Description: xxvi, 181 p. ; 24 cmISBN: 0807000949 (alk. paper); 9780807000946 (alk. paper)Subject(s): Brand loyalty -- United States -- Case studies | Business ethics -- United States -- Case studies | Corporate image -- United States -- Case studies | Corporations -- Moral and ethical aspects -- United States -- Case studies | Social responsibility of business -- United States -- Case studiesOther classification: HD2785 HAW
Contents:
Introduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality.
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
General Collection
|
Universiti Teknologi Brunei Library | HD2785 HAW c.1 (Browse shelf(Opens below)) | Available | Reg. no. 0012453(H)_UTB | 828147 |
Includes bibliographical references (p. 171-181).
Introduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality.
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