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Product policy : concepts, methods, and strategy /

Wind, Yoram.

Product policy : concepts, methods, and strategy / Yoram J. Wind. - Reading, Mass. : Addison-Wesley Pub. Co., c1982. - 666 pages : illustrations, charts, photographs ; 24 cm. - Addison-Wesley marketing series .

Includes index.

ISBN: 0201083434

Subjects--Topical Terms:
Product management.
New products.

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