Product policy : (Record no. 23879)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00714nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260309b1982 |||ado|g |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0201083434 |
| Qualifying information | hardback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Universiti Teknologi Brunei |
| Language of cataloging | eng |
| Transcribing agency | UTB |
| 084 ## - BOOK Call Number | |
| Classification number | HF5415.15 WIN 1982 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wind, Yoram. |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Product policy : |
| Remainder of title | concepts, methods, and strategy / |
| Statement of responsibility, etc. | Yoram J. Wind. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Reading, Mass. : |
| Name of publisher, distributor, etc. | Addison-Wesley Pub. Co., |
| Date of publication, distribution, etc. | c1982. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 666 pages : |
| Other physical details | illustrations, charts, photographs ; |
| Dimensions | 24 cm. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Addison-Wesley marketing series |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | New products. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Local Classification |
| Koha item type | General Collection |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Internal field | Book |
| CC (RLIN) | 801665 : 963 c. 1 UTB |
No items available.