Product policy : concepts, methods, and strategy / Yoram J. Wind.
Material type:
TextSeries: Addison-Wesley marketing seriesPublication details: Reading, Mass. : Addison-Wesley Pub. Co., c1982. Description: 666 pages : illustrations, charts, photographs ; 24 cmISBN: 0201083434Subject(s): Product management | New productsOther classification: HF5415.15 WIN 1982
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