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The loyalty effect : the hidden force behind growth, profits, and lasting value /

Reichheld, Frederick F.

The loyalty effect : the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld ; with Thomas Teal. - Boston : Harvard Business School Press, 1996. - xviii, 323 pages : illustrations, portrait, charts ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780875844480 0875844480

Subjects--Topical Terms:
Customer relations.
Customer loyalty.
Consumer satisfaction.
Relationship marketing.
Success in business.
Job satisfaction.
Labor productivity

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