The loyalty effect : the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld ; with Thomas Teal.

TextPublication details: Boston : Harvard Business School Press, 1996. Description: xviii, 323 pages : illustrations, portrait, charts ; 24 cmISBN: 9780875844480; 0875844480Subject(s): Customer relations | Customer loyalty | Consumer satisfaction | Relationship marketing | Success in business | Job satisfaction | Labor productivityOther classification: HF5415.5 REI 1996

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HF5415.5 REI 1996 c. 1 (Browse shelf(Opens below))	c. 1	Available	Reg. no. 29237_UTB		801939

Includes bibliographical references and index.

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