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Strategic marketing problems : cases and comments / Roger A. Kerin [and] Robert A. Peterson.
Material type:
TextPublication details: Boston : Allyn and Bacon, 1993. Edition: 6th editionDescription: xii, 720 pages : illustrations, charts, photographs ; 26 cmISBN: 9780205146116 Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesOther classification: HF5415.135 KER 1993
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5415.135 KER 1993 c.1 (Browse shelf(Opens below)) | Available | Reg. no. 27594_UTB | 801663 |
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| HF5415.13 MOU 1989 c. 1 Cases in marketing management / | HF5415.13 PET 1986 c.1 Marketing management : knowledge and skills : text, analysis, cases, plans / | HF5415.135 DES 2008 c.1 Strategic management : creating competitive advantages / | HF5415.135 KER 1993 c.1 Strategic marketing problems : cases and comments / | HF5415.135 KER 2007 c.1 Strategic marketing problems : cases and comments / | HF5415.15 GOL 2002 c.1 Creativity in product innovation / | HF5415.153 ALL 1993 c.1 Developing successful new products : a guide to product planning / |
Includes bibliographical references and indexes.
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