Upside-down marketing : turning your ex-customers into your best customers / George R. Walther.
Material type:
TextPublication details: New York : McGraw-Hill., 1994. Description: xix, 209 pages : illustrations ; 22 cmISBN: 9780070680487 ; 0070680485Subject(s): Customer services -- Management | Marketing -- Management | Sales managementOther classification: HF 5415.13 WAL 1994
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF 5415.13 WAL 1994 c. 1 (Browse shelf(Opens below)) | Available | Reg. no. 29241_UTB | 801658 |
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| HF 5415.13 HAX 1991 c. 1 The strategy concept and process : a pragmatic approach / | HF 5415.13 HIA 1992 c. 1 The portable MBA in marketing / | HF 5415.13 SCH 1991 c. 1 Marketing strategy : a customer-driven approach / | HF 5415.13 WAL 1994 c. 1 Upside-down marketing : turning your ex-customers into your best customers / | HF 5415.13 WAR 1984 c. 1 Profitable product management / | HF 5415.13 WES 1988 c. 1 Cases in marketing techniques : analysis, alternatives, action / | HF 5415.13 WES 1996 c. 1 The marketing plan : a practitioner's guide / |
Includes index
Includes index.
General Collection
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