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Branding in Asia: the creation, development, and management of Asia brands for the global market / Paul Tempora.

By: Temporal, Paul [author.]Material type: TextTextPublication details: Singapore ; New York : John Wiley & Sons, 2001. Edition: Revised editionDescription: ix, 291 pages : illustrations ; 23 cmISBN: 0471479101; 9780471479109Subject(s): Branding (Marketing) -- Asia -- Case studies | Competiton, International -- Case studiesOther classification: HD69 TEM 2001
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