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Emotional branding : the new paradigm for connecting brands to people / Marc Gobe.
Material type:
TextPublication details: New York : Allworth Press, 2001. Description: xxxii, 319 pages : illustrations ; 24 cmISBN: 1581150784Subject(s): Branding (Marketing) | Consumer's preferences | Motivation research (Marketing)Other classification: HD69 GOB 2001
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HD69 GOB 2001 c. 1 (Browse shelf(Opens below)) | c. 1 | Available | Reg. No. 31194_UTB | 814797 |
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| HD6664 ELL 1984 c. 1 Conflict or co-operation? : the growth of industrial democracy / | HD69 BAT 2002 c. 1 Asian branding : a great way to fly / | HD69 GAR 1991 c. 1 How to be a consultant / | HD69 GOB 2001 c. 1 Emotional branding : the new paradigm for connecting brands to people / | HD69 GOO 1988 c. 1 Project planning and management : an integrated system for improving productivity / | HD69 GRE 1987 c. 1 Successful management consulting : building a practice with smaller company clients / | HD69 GUI 2008 c. 1 A guide to the project management body of knowledge (PMBOK GUIDE). |
Includes bibliographical references and indexes.
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