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Essentials of new product management / Glen L. Urban, John R. Hauser and Nikhilesh Dholakia.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, 1987. Description: x, 340 pages : illustrations, charts ; 24 cmISBN: 013286584X Subject(s): New products -- ManagementOther classification: HF5415.153 URB 1987
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5415.153 URB 1987 c.1 (Browse shelf(Opens below)) | Available | Reg. no. 10307_UTB | 801669 |
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| HF5415.15 GOL 2002 c.1 Creativity in product innovation / | HF5415.153 ALL 1993 c.1 Developing successful new products : a guide to product planning / | HF5415.153 COS 1985 c.1 New venture analysis : research, planning and finance / | HF5415.153 URB 1987 c.1 Essentials of new product management / | HF5415.165 HAN 2000 c. 1 Principles of internet marketing / | HF5415.2 BAB 2016 c. 1 Essentials of marketing research/ | HF5415.2 BIR 1990 c. 1 A handbook of market research techniques / |
Includes bibliographical references and indexes.
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