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Brand essense : using sense, symbol and story to design brand identity / Neil Gains.
Material type:
TextPublication details: London ; Phildelphia : Kogan Page Limited, 2014. Description: ix, 218 pages : illustrations ; 24 cmISBN: 9780749470012Subject(s): Brand name products | Branding (Marketing) | Corporate image | Logos(Symbols)Other classification: HF5415.1255 GAI 2014
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5415.1255 GAI 2014 c. 1 (Browse shelf(Opens below)) | c. 1 | Available | Reg. No. 033211_UTB | 827840 | |
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5417.1255 GAI 2014 c. 2 (Browse shelf(Opens below)) | c. 2 | Available | Reg. No. 033212_UTB | 827841 | |
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5415.1255 GAI 2014 c. 3 (Browse shelf(Opens below)) | c. 3 | Available | Reg. No. 033213_UTB | 827842 |
Browsing Universiti Teknologi Brunei Library shelves, Shelving location: - at level 2 Close shelf browser (Hides shelf browser)
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| HF5415.125 LES 2014 c. 1 Mining of massive datasets/ | HF5415.125 SPO 1989 c. 1 Behavioural studies for marketing and business / | HF5415.1255 GAI 2014 c. 1 Brand essense : using sense, symbol and story to design brand identity / | HF5415.1255 GAI 2014 c. 3 Brand essense : using sense, symbol and story to design brand identity / | HF5415.1263 WEB 1991 c. 1 Industrial marketing strategy / | HF5415.1265 KLE 2000 c. 1 Strategic electronic marketing : managing e-business / | HF5415.1265 WAL 2014 c. 1 The Power Of Visual Storytelling : How To Use Visuals, Videos, and Social Media to Market Your Brand / |
Includes bibliographical references (p. 205-211) and index.
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