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Essentials of marketing research/ Barry J. Babin, William G. Zikmund
Material type:
TextPublication details: Boston, MA : Cengage Learning, 2016. Edition: 6th editionDescription: xvi, 494 pages : color illustrations, charts, photographs, portraits ; 28 cm. + 1 Supplementary itemISBN: 9781305263475; 1305263472Subject(s): Marketing research -- Case studies | Marketing researchOther classification: HF5415.2 BAB 2016
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Reference Collection
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Universiti Teknologi Brunei Library - at level 1 | HF5415.2 BAB 2016 c. 2 (Browse shelf(Opens below)) | Not for loan | Reg. no. 033317_UTB | 829663 | |
General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5415.2 BAB 2016 c. 1 (Browse shelf(Opens below)) | Available | Reg. no. 033316_UTB | 829662 |
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| HF5415 VIN 2008 c.1 Accidental Branding : How ordinary people build extraordinary brands / | HF5415.1265 AAK 2010 c.1 The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change / | HF5415.153 KIM 2015 c.1 Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant / | HF5415.2 BAB 2016 c. 2 Essentials of marketing research/ | HF5415.5 KUM 2012 c. 1 Customer relationship management : concept, strategy, and tools/ | HF5415.7 COL 2017 c. 3 OM online | HF5415.7 COL 2017 c. 4 OM online |
Includes index
Supplementary items no.s071 c. 1 [barcode no: 829742] and s072 c. 2 [barcode no: 829743]
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