Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant / W. Chan Kim, Renée Mauborgne.
Material type:
TextPublication details: Massachusetts : Harvard Busibess School Publishing Corporation, 2015. Edition: Expanded editionDescription: xxviii, 287 pages : illustrations (black & white) ; 25 cmISBN: 9781625274496 (hbk. ; alk. paper); 1625274491 (hbk. ;alk. paper); 9781633692879 (hardcover); 1633692876 (hardcover)Other title: How to create uncontested market space and make the competition irrelevantSubject(s): New products | Market segmentationOther classification: HF5414.153 KIM 2015 | Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Korea Corner
|
Universiti Teknologi Brunei Library - at level 1 | HF5415.153 KIM 2015 c.1 (Browse shelf(Opens below)) | c.1 | Available | Reg. no. 017243(H)_UTB | 902989 |
Browsing Universiti Teknologi Brunei Library shelves, Shelving location: - at level 1 Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415 KOT 2012 c.1 Good works! : marketing and corporate initiatives that build a better world-- and the bottom line / | HF5415 VIN 2008 c.1 Accidental Branding : How ordinary people build extraordinary brands / | HF5415.1265 AAK 2010 c.1 The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change / | HF5415.153 KIM 2015 c.1 Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant / | HF5415.2 BAB 2016 c. 2 Essentials of marketing research/ | HF5415.5 KUM 2012 c. 1 Customer relationship management : concept, strategy, and tools/ | HF5415.7 COL 2017 c. 3 OM online |
"With a new preface, fresh chapters, and updated case studies"--Back of jacket.
Includes bibliographical references (pages 263-270) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps.
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.
There are no comments on this title.