Customer behavior : a managerial perspective / Jagdish N. Sheth and Banwari Mittal
Material type:
TextPublication details: Ohio : South-Eestern, a division of Thomson Learling, 2004. Edition: 2nd editionDescription: xix, 487 pages : illustration ; 26 cmISBN: 9780030343360; 0030343364Subject(s): Customer behavior -- Power, scope and Impact | Customer behavior -- Foundations | Customer -- Decision and relationships | Customer -- building loyalty and valueOther classification: HF5415.32 SHE 2004
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5415.32 SHE 2004 c.1 (Browse shelf(Opens below)) | c. 1 | Available | Reg. No. 016869_UTB | 902575 |
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| HF5415.32 HOW 1994 c.1 Buyer behaviour in marketing stategy / | HF5415.32 HOY 2018 c. 1 Consumer behavior / | HF5415.32 HOY 2018 c. 2 Consumer behavior / | HF5415.32 SHE 2004 c.1 Customer behavior : a managerial perspective / | HF5415.32 SOL 2002 c.1 Consumer behavior : buying, having, and being / | HF5415.335 HIL 1996 c. 1 Handbook of customer satisfaction measurement/ | HF5415.5 BER 1995 c. 1 On great service : a framework for action/ |
Includes bibliographical refrences and index
General Collection
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