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Marketing challenges : cases and exercises / edited by Christopher H. Lovelock [and] Charles B. Weinberg.
Material type:
TextPublication details: New York : McGraw-Hill, 1989. Edition: 2nd editionDescription: xi, 671 pages : illustrations, photographs, maps, charts ; 25 cmISBN: 9780070387898 Subject(s): Marketing -- Case studies | Marketing -- Problems, exercises, etcOther classification: HF5415 LOV 1989
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5415 LOV 1989 c. 1 (Browse shelf(Opens below)) | c. 1 | Available | Reg. No. 25221_UTB | 809986 |
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| HF5415 LAM 2009 c.1 Essentials of marketing / | HF5415 LEA 1990 c. 1 Marketing in practice/ | HF5415 LEA 1990 c. 2 Marketing in practice/ | HF5415 LOV 1989 c. 1 Marketing challenges : cases and exercises / | HF5415 MAJ 1993 c. 1 The essence of marketing/ | HF5415 MAN 1985 c. 1 Marketing / | HF5415 MAR 1989 c. 1 Marketing handbook/ |
Includes bibliographical references.
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