Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant / W. Chan Kim, Renée Mauborgne.
Material type:
TextPublication details: Massachusetts : Harvard Busibess School Publishing Corporation, 2015. Edition: Expanded editionDescription: xxviii, 287 pages : illustrations (black & white) ; 25 cmISBN: 9781625274496 (hbk. ; alk. paper); 1625274491 (hbk. ;alk. paper); 9781633692879 (hardcover); 1633692876 (hardcover)Other title: How to create uncontested market space and make the competition irrelevantSubject(s): New products | Market segmentationOther classification: HF5414.153 KIM 2015 | Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Korea Corner
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Universiti Teknologi Brunei Library - at level 1 | HF5415.153 KIM 2015 c.1 (Browse shelf(Opens below)) | c.1 | Available | Reg. no. 017243(H)_UTB | 902989 |
"With a new preface, fresh chapters, and updated case studies"--Back of jacket.
Includes bibliographical references (pages 263-270) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps.
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.
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