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Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove ; [edited by] Joby John.

By: Fisk, Raymond PMaterial type: TextTextPublication details: Mason, OH : Cengage, 2013. Edition: 4th EdDescription: p. cmISBN: 9781285057132Subject(s): Marketing -- ManagementOther classification: HF5415.2 FIS 20014
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Holdings
Item type Current library Call number Status Notes Date due Barcode
General Collection General Collection Universiti Teknologi Brunei Library
- at level 2
HF5415.2 FIS 2014 c. 1 (Browse shelf(Opens below)) Available Reg. no. 033769_UTB 834135

Includes index

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