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How brands become icons : the principles of cultural branding / Douglas B. Holt

by Holt, Douglas B [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Boston, Mass. : Harvard Business School Press, 2004Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HD69 HOL 2004 c. 1.

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Emotional branding : how successful brands gain the irrational edge / Daryl Travis.

by Travis, Daryl [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Roseville, Calif. : Crown Business, 2000Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HD69 TRA 2000 c. 1.

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