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Services marketing in Asia : managing people, technology and strategy / Christopher Lovelock, Jochen Wirtz, Hean Tat Keh, Xiongwen Lu.
Material type:
TextPublication details: Singapore : Prentice Hall, 2005. Edition: 2nd editionDescription: xxiv, 696 pages : illustrations, photographs (some col.) ; 26 cmISBN: 9780131275379; 0131275372Subject(s): Professions -- Asia -- Marketing | Service industries -- Asia -- MarketingOther classification: HD9987 SER 2005
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HD9987 SER 2005 c. 1 (Browse shelf(Opens below)) | Available | Reg. no. 031657_UTB | 830091 |
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| HD9980.5 ZEI 1996 c. 1 Services marketing / | HD9981.5 MUR 1990 c. 1 Service operations management / | HD9982.5 MAN 1989 c. 1 Management in service industries / | HD9987 SER 2005 c. 1 Services marketing in Asia : managing people, technology and strategy / | HD9999 HUD 1999 c.1 Geography of travel & tourism / | HD9999 INF 1987 c. 1 Information technology : social issues / | HD9999 LUM 2000 c. 1 Tourism marketing / |
Includes bibliographical references and index.
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