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Keeping customers / edited by John J. Sviokla and Benson P. Shapiro.

Contributor(s): Sviokla, John J [editor.] | Shapiro, Benson P [editor.]Material type: Text

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TextSeries: Harvard Business Review book seriesPublication details: Boston : Harvard Business School Press, 1993. Description: xv, 416 pages : 24 cmISBN: 9780875843339; 0875843336Subject(s): Customer services -- United States | Consumer satisfaction -- United States | Customer relations -- United States | Marketing -- ManagementOther classification: HF5415.5 KEE 1993

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HF5415.5 KEE 1993 c. 1 (Browse shelf(Opens below))	Available	Reg. no. 27233_UTB		801937

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Previous	HF5415.5 GRE 1997 c. 1 301 Great Customer Service Ideas /	HF5415.5 GUT 1997 c. 1 The dynamics of service : reflections on the changing nature of customer/provider interactions /	HF5415.5 KAB 1996 c. 1 The customer is always right! : thought-provoking insights on the importance of customer satisfaction from today's business leaders /	HF5415.5 KEE 1993 c. 1 Keeping customers /	HF5415.5 LOV 1994 c. 1 Product plus : how product + service competitive advantage/	HF5415.5 REI 1996 c. 1 The loyalty effect : the hidden force behind growth, profits, and lasting value /	HF5415.5 SOR 1988 c. 1 Ten keys to dynamic customer relations /	Next

Includes bibliographical references and index.

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