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The loyalty effect : the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld ; with Thomas Teal.
Material type:
TextPublication details: Boston : Harvard Business School Press, 1996. Description: xviii, 323 pages : illustrations, portrait, charts ; 24 cmISBN: 9780875844480; 0875844480Subject(s): Customer relations | Customer loyalty | Consumer satisfaction | Relationship marketing | Success in business | Job satisfaction | Labor productivityOther classification: HF5415.5 REI 1996
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5415.5 REI 1996 c. 1 (Browse shelf(Opens below)) | c. 1 | Available | Reg. no. 29237_UTB | 801939 |
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| HF5415.5 KAB 1996 c. 1 The customer is always right! : thought-provoking insights on the importance of customer satisfaction from today's business leaders / | HF5415.5 KEE 1993 c. 1 Keeping customers / | HF5415.5 LOV 1994 c. 1 Product plus : how product + service competitive advantage/ | HF5415.5 REI 1996 c. 1 The loyalty effect : the hidden force behind growth, profits, and lasting value / | HF5415.5 SOR 1988 c. 1 Ten keys to dynamic customer relations / | HF5415.5 SOR 1988 c. 3 Ten keys to dynamic customer relations / | HF5415.5 WIN1983 c. 1 Pricing for results/ |
Includes bibliographical references and index.
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