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Services marketing : concepts, strategies and cases / K. Douglas Hoffman and John E. G. Bateson.

by Hoffman, K. Douglas [author.] | Bateson, John E. G [author.].

Edition: 3rd editionMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Mason, OH : Thompson/South -Western, 2006Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HD9980.5 HOF 2006 c. 1.

Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.

by Andreasen, Alan R [author.] | Kotler, Philip [author.].

Edition: 7th ediion Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415 ARD 2008 c. 1.

Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson.

by Kerin, Roger A [author.] | Peterson, Robert A. (Robert Allen), 1944- [author.].

Edition: 11th edition.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2007Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415.135 KER 2007 c.1.

The marketing research process / Margaret Crimp.

by Crimp, Margaret [author.].

Edition: 2nd editionMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Englewood Cliffs, N. J. : Prentice-Hall Inc., 1985Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415.2 CRI 1985 c. 1.

Brand essense : using sense, symbol and story to design brand identity / Neil Gains.

by Gains, Neil [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: London ; Phildelphia : Kogan Page Limited, 2014Availability: Items available for loan: Universiti Teknologi Brunei Library (3)Call number: HF5415.1255 GAI 2014 c. 1, ...

Accidental Branding : How ordinary people build extraordinary brands / David Vinjamuri.

by Vinjamuri, David [author].

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2008Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415 VIN 2008 c.1.

Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee.

by Kotler, Philip [author] | Lee, Nancy, 1945-.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Hoboken, N.J. : Wiley, 2005Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HD60 KOT 2005 c.1.

The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change / Jennifer Aaker, Andy Smith ; with Carlye Adler.

by Aaker, Jennifer Lynn [author] | Adler, Carlye | Smith, Andy, 1968-.

Edition: 1st edition.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: San Francisco : Jossey-Bass, 2010Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415.1265 AAK 2010 c.1.

Good works! : marketing and corporate initiatives that build a better world-- and the bottom line / Philip Kotler, David Hessekiel & Nancy R. Lee.

by Kotler, Philip [author] | Hessekiel, David, 1960- | Lee, Nancy, 1945-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, 2012Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415 KOT 2012 c.1.

The new rules of green marketing : strategies, tools, and inspiration for sustainable branding / Jacquelyn A. Ottman.

by Ottman, Jacquelyn A [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Sheffield : San Francisco, Calif. : Greenleaf Publishing ; Berrett-Koehler Publishers, 2011Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5413 OTT 2011 c.1.

The Power Of Visual Storytelling : How To Use Visuals, Videos, and Social Media to Market Your Brand / Ekaterina Walter

by Walter, Ekaterina [author.] | Gioglio, Jessica.

Edition: 1st edition.Material type: Text Text; Format: print ; Audience: General; Publication details: United State : McGraw-Hill Education, 2014Availability: Items available for loan: Universiti Teknologi Brunei Library (4)Call number: HF5415.1265 WAL 2014 c. 4, ...

eBay powerseller secrets : insider tips from eBay's most successful sellers / Debra Schepp, Brad Schepp.

by Schepp, Debra [author] | Schepp, Brad.

Edition: 2nd edition.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New York : McGraw-Hill, 2008Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5478 SCH 2007 c.1.

The kobold guide to board game design / by Mike Selinker

by Selinker, Mike [author] | Ernest, James [author] | Garfield, Richard [author] | Jackson, Steve [author].

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Kirkland, WA : Wolfgang Baur, 2011Availability: Items available for loan: Universiti Teknologi Brunei Library (2)Call number: QA76.76 SEL c. 2 2011, ...

Marketing research / Alvin C. Burns, Ronald F. Bush

by Burns, Alvin C [author.] | Bush, Ronald F [author.].

Edition: 5th editionMaterial type: Text Text; Format: print Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415.2 BUR 2006 c. 1.

Introduction to marketing / Carl McDaniel, Charles W. Lamb and Joseph F. Hair, Jr.

by McDaniel, Carl | Hair, Joseph F. Jr | Lamb, Charles W.

Edition: 11th ed, International. Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Australia : South-Western, Cengagae Learning, 2011Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415 MCD c.1.

Introduction to marketing/ Carl Mcdaniel, Charles W. Lamb, Joseph F. Hair, Jr.

by McDaniel | Hair, Joseph F | Lamb, Charles W.

Material type: Text Text; Format: print Publication details: Australia : South-Western, Cengage learning, c 2012Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415 MCD c.1.

International marketing / Michael R. Czinkota, IIkka A. Ronkainen.

by Czinkota, Michael R [author.] | Ronkainen, IIkka A [author.].

Edition: 10th editionMaterial type: Text Text; Format: print ; Audience: General; Publication details: USA : South-Western, Cengage learning, 2013Availability: Items available for loan: Universiti Teknologi Brunei Library (2)Call number: HF10009.5 CZI 2013 c. 2, ...

Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip [author.] | Keller, Kevin Lane [author.].

Edition: 15th editionMaterial type: Text Text; Format: print ; Audience: General; Publication details: India : Pearson, 2016Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415.13 KOT 2016 c. 1.

Marketing Essentials

by McDaniel, Carl.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Primary; Publication details: Sydney : South-Western/Cengage Learning, c2012Availability: Items available for loan: Universiti Teknologi Brunei Library (2)Call number: HF5415 MCD c.1, ...

Government supports schemes for exporters in Brunei: Prospects and challenges / Mohammad Erwindie Bin Abdul Rahim

by Mohammad Erwindie Bin Abdul Rahim [Author] | Universiti Teknologi Brunei School of Business.

Material type: Text Text; Format: print ; Audience: General; Publication details: Brunei Darussalam : Universiti Teknologi Brunei, © 2020Availability: Items available for reference: Universiti Teknologi Brunei Library: Not for loan (1)Call number: UTB 120 REPORT, THESIS & DISSERTATION, RTDS 286.

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