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How brands become icons : the principles of cultural branding / Douglas B. Holt

by Holt, Douglas B [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Boston, Mass. : Harvard Business School Press, 2004Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HD69 HOL 2004 c. 1.

Asian branding : a great way to fly / Ian Batey.

by Batey,Ian [author.].

Edition: A pearson Education Print on Demand editionMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Singapore : London : Prentice Hall, 2002Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HD69 BAT 2002 c. 1.

Concise dictionary of environmental engineering / Thomas M. Pankratz

by Pankratz, Thomas M [author.].

Material type: Text Text; Format: print ; Audience: General; Publication details: Boca Raton : Lewis Publishers, 1996Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: GE10 PAN 1996 c. 1.

Brand essense : using sense, symbol and story to design brand identity / Neil Gains.

by Gains, Neil [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: London ; Phildelphia : Kogan Page Limited, 2014Availability: Items available for loan: Universiti Teknologi Brunei Library (3)Call number: HF5415.1255 GAI 2014 c. 1, ...

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956- [author].

Edition: 4th editionMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Boston : Pearson, 2013Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HD69 KEL 2013 c.1.

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane [author.].

Edition: 3rd editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall , 2008Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HD69 KEL 2008 c. 1.

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane [author.].

Edition: 3rd editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, 2008Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HD69 KEL 2008 c. 1.

Think ASEAN! : rethinking marketing toward ASEAN Community 2015/ Philip Kotler, Hermawan Kartajaya, Hooi Den Huan.

by Kotler, Philip [author.] | Kartajaya, Hermawan [author.] | Hooi Den Huan [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Singapore : McGraw-Hill Education (Asia), 2007Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415 KOT 2007 c. 1.

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