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How brands become icons : the principles of cultural branding / Douglas B. Holt

by Holt, Douglas B [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Boston, Mass. : Harvard Business School Press, 2004Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HD69 HOL 2004 c. 1.

The image of a company : manual for corporate identity

Material type: Text Text; Format: print ; Audience: General; Publication details: London : Architecture Design and Technology Press, 1990Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HD59.2 IMA 1990 c. 1.

Branding in Asia: the creation, development, and management of Asia brands for the global market / Paul Tempora.

by Temporal, Paul [author.].

Edition: Revised edition.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Singapore ; New York : John Wiley & Sons, 2001Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HD69 TEM 2001 c.1.

Emotional branding : the new paradigm for connecting brands to people / Marc Gobe.

by Gobe, Marc [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New York : Allworth Press, 2001Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HD69 GOB 2001 c. 1.

Brand essense : using sense, symbol and story to design brand identity / Neil Gains.

by Gains, Neil [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: London ; Phildelphia : Kogan Page Limited, 2014Availability: Items available for loan: Universiti Teknologi Brunei Library (3)Call number: HF5415.1255 GAI 2014 c. 1, ...

Accidental Branding : How ordinary people build extraordinary brands / David Vinjamuri.

by Vinjamuri, David [author].

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2008Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415 VIN 2008 c.1.

The Effect of Social Media Marketing on Branding and Consumer Behavior in Brunei / Melissa, Lee Jia Chie

by Melissa, Lee Jia Chie [Author] | Dr Mohamed Saleem Hj Nazmudeen [Lecture] | Universiti Teknologi Brunei School of Business.

Material type: Text Text Publication details: Brunei Darussalam : Universiti Teknologi Brunei , © 2018Dissertation note: Thesis (Degree of Master of Science (MSc) in Management and Technology Availability: Items available for reference: Universiti Teknologi Brunei Library: Not for loan (2)Call number: UTB 120 REPORT, THESIS & DISSERTATION, RTDS 259, ...

Brand Influence in Consumer Behavior - Analysis of Food Industry in Brunei / Ahmad Fa'ezul Imtiaz bin Awg Adam

by Ahmad Fa'ezul Imtiaz bin Awg Adam [Author] | Universiti Teknologi Brunei UTB School of Business.

Material type: Text Text Publication details: Brunei Darussalam : Universiti Teknologi Brunei , © 2019Availability: Items available for reference: Universiti Teknologi Brunei Library: Not for loan (1)Call number: UTB 120 REPORT, THESIS & DISSERTATION, RTDS 241.

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane [author.].

Edition: 3rd editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall , 2008Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HD69 KEL 2008 c. 1.

Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal.

by Temporal, Paul [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Singapore ; New York : Wiley, c2000Online access: Table of Contents | Contributor biographical information | Publisher description Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HD69 TEM 2000 c. 1.

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