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Strategic marketing problems : cases and comments / Roger A. Kerin [and] Robert A. Peterson.

by Kerin, Roger A [author.] | Peterson, Robert A. (Robert Allen), 1944- [author.].

Edition: 6th edition.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Boston : Allyn and Bacon, 1993Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415.135 KER 1993 c.1.

The trading business : case studies in exporting , The economic awareness teacher training programme on behalf of the DTI / written by Peter Davies (apart from case study 3, written by Joan Rudder). [Books].

by Davies, Peter [author].

Material type: Text Text; Format: print Publication details: Essex, England : Longman Group UK Limited , ©1989Availability: Items available for reference: Universiti Teknologi Brunei Library: Not for loan (2)Call number: HF1416 TRA, ...

Upside-down marketing : turning your ex-customers into your best customers / George R. Walther.

by Walther, George R [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New York : McGraw-Hill., 1994Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF 5415.13 WAL 1994 c. 1.

Using market research to grow business : how management obtain the information they need / Robin J. Birn.

by Birn, Robin J [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: London : Pitman Publishing, 1994Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415.2 BIR 1994 c. 1.

Winning the marketing war : a practical guide to competitive advantage Robert Duro. [Books].

by Duro, Robert.

Material type: Text Text; Format: print Publication details: Chichester John Wiley & Sons 1989Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF/5415.13 DUR.

Business marketing management : marketing of business products and services / Robert W. Eckles.

by Eckles, Robert W [author.].

Material type: Text Text; Format: print ; Audience: General; Publication details: Englewood Cliffs, N.J. : Prentice Hall, 1990Availability: Items available for loan: Universiti Teknologi Brunei Library (3)Call number: HF/5415.13 ECK, ...

Buyer behaviour in marketing stategy / John A. Howard.

by Howard, John A [author.].

Edition: 2nd edition.Material type: Text Text; Format: print ; Audience: General; Publication details: New Jersey : Prentice-Hall, 1994Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415.32 HOW 1994 c.1.

Cases in marketing management / Luiz Moutinho.

by Moutinho, Luiz [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Wokingham, England : Addison-Wesley Publishing Company, 1989Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415.13 MOU 1989 c. 1.

Cases in marketing management Kenneth L. Bernhardt [amd] Thomas C. Kinnear. [Books].

by Bernhardt, Kenneth L | Kinnear, Thomas C.

Edition: 5th ed.Material type: Text Text; Format: print Publication details: Boston Richard D. Irwin 1991Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF/5415.13 BER.

Cases in marketing management /

by Brennan, Ross [editor.].

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: London : Pitman Publishing, 1995Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415.13 CAS 1995 c. 1.

Cases in marketing management : issues for the 1990s / Charles L. Hinkle, Wesley J. Johnston [and] Esther F. Lanigan.

by Hinkle, Charles L [author.] | Johnston, Wesley J [author.] | Lanigan, Esther F, 1947- [author.].

Edition: 2nd editionMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Englewood Cliffs, New Jersey : Prentice Hall, 1992Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415.13 HIN 1992 c. 1.

Cases in marketing techniques : analysis, alternatives, action / Alan West.

by West, Alan [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: London : Paul Chapman Publishing Ltd., 1988Availability: Items available for loan: Universiti Teknologi Brunei Library (3)Call number: HF 5415.13 WES 1988 c. 1, ...

Competitive marketing strategy : developing, maintaining and defending competitive position Linden Brown. [Books].

by Brown, Linden.

Material type: Text Text; Format: print Publication details: Doods Street, South Melbourne Thomas Nelson Australia 1990Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF/5415.13 BRO.

Creativity in product innovation / Jacob Goldenberg and David Mazursky.

by Goldenberg, Jacob, 1962- [author.] | Mazursky, David, 1954- [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Cambridge, U.K. ; New York : Cambridge University Press, 2002Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415.15 GOL 2002 c.1.

Developing business strategies / David A. Aaker.

by Aaker, David A [author.].

Edition: 2nd editionMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New York : John Wiley & Sons., 1988Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415.13 AAK 1988 c. 1.

Developing business strategies / David A. Aaker.

by Aaker, David A [author.].

Edition: 4th editionMaterial type: Text Text; Format: print Publication details: New York John Wiley & Sons 1995Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HD30.28 AAK 1995 c.1.

The entrepreneur and small business marketing problem solver / William A. Cohen.

by Cohen, William A [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New York : John Wiley & Sons., 1991Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415.13 COH 1991 c. 1.

The essence of international marketing / Stanley J. Paliwoda.

by Paliwoda, Stanley J [author.].

Material type: Text Text; Format: print Publication details: New York : Prentice Hall, 1994Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF1416 PAL 1994 c. 1.

Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel.

by Lamb, Charles W [author.] | Hair, Joseph F [author.] | McDaniel, Carl D [author.].

Edition: 6th editionMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Mason, Ohio : Cengage Learning [distributor], 2009Availability: Items available for loan: Universiti Teknologi Brunei Library (2)Call number: HF5415 LAM 2009 c. 2, ...

Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.

by McDaniel, Carl D [author.] | Hair, Joseph F [author.] | Lamb, Charles W [author.].

Edition: 8th edition.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Australia : South-Western/ Cengage Learning, 2006Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415 MCD 2006 c.1.

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